Sex in The US - The Swinging Lifestyle

This is a investigative journalist's view into the swinging lifestyle in the America. He was being interviewed by one of the major TV network and basically it shows that the swinging lifestyle is alive and kicking in America. The main thing is that it is not sleazy or low rent but he is surprised that it is a growing phenomenon and it can be anyone who is into it. His conclusion is that the swingers are basically normal people who comes from all walks of life and can be your neighbors too. Please take a view and comments are welcome.

Running A Business For Swingers Is Not All Sex

Robert McGinley, founder of a company devoted to "swinging" couples who like to swap partners, says a business based on sex comes down to the same thing as any other venture -- the bottom line.

McGinley, 73, a former aerospace engineer, set up the Lifestyles Organization in the 1970s, turning his passion for swinging into the largest business of its kind that brings in about $15 million a year in revenue.

At his group's annual convention attended by about 900 couples in Las Vegas, McGinley spoke about sex and business:

Q: If we compare the business to a couple of years ago what is the difference?

A: "This particular lifestyle is growing rapidly, principally because of the Internet ... The Internet did not create this desire, it became the means for fulfilling this desire, the desire to let your hair down, the desire to get together with other couples."

Q: What are the new trends in the business?

A: "In reality we are making more money than we ever have before. The resort business is very unique because we are appealing to people's sexual interest and it is growing. You have resorts with big name companies. They're not into swinging at all, but they are into making money, and we're the ones that provide the clients for them."

Q: Is it about the money for you too now?

A: "Well, it's kind of a natural progression. I kind of question whether Hugh Hefner is getting much sex either. He just pretends a lot. I'm not as young as I used to be. I'm not purely a businessman now, just more of a businessman than I used to be."

Q: So it is just a business?

A: "Yes, it's business, but it's more than business. I believe in this lifestyle. I have seen so many happy people through their ability to express themselves openly. I'm aware of the impact it has had on their lives."

Q: You've been married twice. Has being in this line of business affected your marriages?

A: "No. You know, a marriage is a very complicated thing and a lot of things get involved. You've got two personalities you're putting together, and whatever else."

Q: Outsiders might question though what this would do to the core stability of marriage and then look at the guru.

A: "They shouldn't judge it by me, because like everybody else I'm an individual with a particular personality. I'm a little bit of a control freak, I have to admit. I don't drink, I don't smoke, maybe I'm hard to get along with."

Swingers are growth business prospects!

Swingers and the swinging scene are now big business for firms in the US. Once considered too niche and somewhat morally questionable, nowadays many US firms look to the swingers as a growth market for their products and services. It is one area where it has been pretty resilient to the current economic gloom that covers the US and the rest of the world. The following article was about the economic impact that the swingers are bringing to the bottom line of the US firms that are catering to the swingers and their lifestyle.

People like Matt Virtue, who works as a consultant at a Washington D.C. law firm, says he spend more than $10,000 to attend conventions, hotels and clubs where ha and his girlfriend can have sex with other partners.

"Any other hobby that I was into at 40 years old is going to cost me $10,000," he said from a hot tub he was sharing with his girlfriend and a couple with whom they had been intimate the night before. "Dude, I'm addicted to it, there is no doubt about it."

Such enthusiasm has turned what were once private passions into a multimillion dollar business. Lifestyles Organization, the nation's largest swinger services company, has annual sales of about $15 million.

Swingers also bring in millions of dollars to specialty clubs and hotels in the United States as well as Jamaica, Mexico, France and elsewhere.

"We're talking about a lifestyle, but in reality we are also talking about a business," Robert McGinley, 73, the president of Lifestyles Organization, said during its annual convention in Las Vegas, which attracts about 900 couples.

Lifestyles Organization caters to a middle-class demographic who want to meet like-minded couples and who typically want to hide their passions from what they call "vanillas" (conventional couples).

Efforts to meet such couples outside those circles often fail, giving tour, club and convention organizers steady business.

Terri, 48, attending the convention from Boise, Idaho -- who asked that her last name not be published -- said she and her husband of 21 years spend as much as $8,000 a year on several weeks of swinging vacations and club visits.

At this year's event, Anaheim, California-based Lifestyles Organization contracted out an entire hotel near the Las Vegas Strip and organized seminars and parties for middle-aged couples.

The most exhibitionist of those gathered in open hotel rooms after midnight to have sex as others watched or joined in. Some couples made small talk as they were engaged in sex, including one man who boasted that his son was in medical school.

"The other night I looked up and there were five or six people looking," said Terri, who retired from the U.S. Air Force two years ago. "I'm glad I was giving them a good show."

"I've had three (lovers) in the past 24 hours."

Leading sex researchers say they do not know the number of swingers in the United States, so it is difficult to pinpoint how much business the subculture represents overall.

Rick Conner, a swinger and author of an advice book for such couples, estimates there are 100,000 U.S. swingers, of whom 20,000 are particularly active. Other swingers have suggested the number is in the low millions.

Despite the unusual focus of the convention, McGinley shares the bottom-line concerns of many businessmen.

"In business there is risk and you have to decide is it a reasonable risk or not," he said. "Behind the scenes there is a lot of planning that goes into this and a lot of going over financials, financials of the past and what is the current situation."

He said couples paid a registration fee of $690, out of which $200 covered costs, leaving an overall profit of more than $400,000. Couples pay additionally for hotel rooms and flight costs.

Lifestyles Organization faced a few unusual incidents. His staff had to halt one couple from engaging in a sex act inside the Tuscany Suites restaurant.

Conventions bring Lifestyles $4 million in annual sales; their travel business booking swinging guests into resorts such as Hedonism II in Jamaica or Desire in Mexico bring in another $10 million to $12 million a year, McGinley said.

"We relax our already liberal rules to accommodate the Lifestyles Organization and make the entire resort clothing-optional," explained Richard Bourke, general manager of Hedonism II.

He said Lifestyles Organization books $2 million of rooms a year over six contracted weeks. Hedonism II staff are barred from intimate relations with the guests and some have been fired for violating the edict, Bourke said.

"You have resorts with big-name resort companies that are catering to it," McGinley said. "They're not into swinging at all, but they are into making money, and we're the ones that provide the clients for them."

Desire Resort and Spa in Los Cabos, Mexico opened in November with a focus on the swinging market. About half of the guests are active swingers, according to Jesus Prado Leal, a receptionist.

Several hundred clubs nationwide also cater to swingers. Jeff James, who works for Club Freedom Acres in San Bernardino County east of Los Angeles, said 225 to 260 couples visit on a typical Saturday night, paying $85 each, with a similar number on Fridays paying $65. "It's doubled in daily attendance in the last three years," he said.

Swinging also boosts ancillary services such as breast enhancements and erectile dysfunction drugs. "Viagra is definitely part of the adult scene," said Deborah, a 52-year old aesthetician grandmother from Dallas, Texas, who asked that her last name not be used. "Instead of four stars before, it's probably five stars now."

Swinging Is Now Big Business!

This is bound to happen. Swinging is now big business. Once secluded to the secrecy of the suburbs and certain clubs, swinging is now big business at least in the US. However, these phenomenon is not restricted to the US alone. Europeans have been at it far longer but it what remains to be a somewhat 'cottage industry' over there. Probably this is mainly due to the ethics issue that most people have with swinging. But as Europeans are accepting of topless as well as nudity on their beaches, resorts and parks too like those in Germany, it is not a big leap to go into swinging. And indeed it has, not least in Cap d'Agde. Cap d'Agde is the seaside resort of the town of Agde, France, on the Mediterranean sea in the Languedoc-Roussillion. Cap d'Agde is known for being the largest nudist or naturist place on earth. It has a large family style naturist resort. Nowadays there is a large swinging community that is hidden from the other naturists so as not to allow minors into the adult only area. These swingers are known as libertine. This is one example of such swinging lifestyle being practiced in the open or semi open at least.

The following news report shows that there is a business opportunity in swinging. It is from the ABC News:



I'll follow up with an article about the swinging business in the US.

Our Dream Trip - The Next Day In Arrowtown

Do have to apologize for the long delay in updating the blog particularly the next chapter in the “Our Dream Trip” series. Thank you for the patience and the comments posted. All are appreciated and welcomed. Now to continue the “Our Dream Trip” series.

We were sleeping soundly after the passionate love making brought on by the strip blackjack game in the evening. The sight of nude bodies of the four of us, Lewis and his wife Ann plus G F and myself soon brought everyone into heightened sexual awareness. All it takes is a move and so it was Lewis and Ann just go on and do it right in front of us. We enjoyed it and get turned on. Soon, we also had our own hot session in the living room. We moved to our own room and continued to have our round of hot passionate love making. Dawn is just mere hours away and the night was so serene filled with the sweet musky scent of sexual play. We both hugging each other closely and can hear the faint breathing sounds of both humans sleeping contently. Soon it was dawn and the noise of birds chirping soon filled surroundings of the nice cottage that we all shared for the night. The sun is slowly rising over the horizon filling the sky with soft rays of light against the white clouds. G F stirred to life and see the serenity of my face sleeping soundly. She moved closer to me and rest her head snugly on my chest. Her arm lay across my tummy whilst playing lightly with my chest hairs. “Hmm....” I murmured as I felt the gentle touch of her caress on my chest. She kissed my chest and closed her eyes. I moved my head closer and smelled her hair as I stroked it slowly. It is a blissful morning as we both lay there in each other arms. We slept for another half an hour or so and soon, we are slowly stirring back to life as the morning rays penetrated the gaps in the curtains through the window panes. We kissed each other and give hugs. Soon, the kissing got more intense and soon we are in deep kisses. As she arched to get closer to me, her nice 35C boobs appear into view. Much to my delight, found a long sexy fully erect nipple on the end of each one just begging to be sucked into my mouth. G F gave a soft moan as I sucked one into my mouth and put my teeth gently but firmly on it. “Oh, that feels good.” she cooed. I smiled and continued to suck her nice erect nipple while fondling the other. “Tell me again why you find these unattractive?” I asked. "Well, they used to be up a little higher, like this." she said softly and lifted them by the nipples. "Plus they are a little firmer." she pushed her boobs. "Well, again I will say they look good to me." I said as my mouth went for the other nipple. She did have long delicious nipples. Maybe it was from nursing her babies. Whatever the reason, I loved sucking on her nipples! G F has one of her hand moved down to my crotch and began to stroke my penis. It responded to her deft touch and soon was erect. G F moved herself away and began to climb on top of me. She took my erect penis and soon slide down entering her moist waiting shaved pussy. A soft moan came out as she took the whole penis in. G F bites her lips and gave moans as she was enjoying riding me. She came forward and allows me to raise my bottom and pumped her furiously. She moans louder. Then she leans back and took control of the lovemaking again. She gyrates her pussy to feel my penis ever more. “Ooh… I am cumming! Ooh…” G F whispers as I felt her pussy tightens the grip on my penis. She climax and was shudder as her body is filled with the sensations of a good climax. She collapsed onto my chest and feeling the afterglow of a good release.

We stayed there motionless for what seemed to be an eternity. We just enjoyed the afterglow of a good passionate love making. We soon got up and cleaned ourselves up in the bathroom. We got dressed and soon was in the living room. G F offered to make me a cup of coffee and I accepted. Soon, the kettle is boiling and coffee was made. We were enjoying the coffee when Lewis and Ann walked into the living room. “Good morning!” Lewis and Ann said in unison. “Hmm...that's smell nice,” said Lewis as he sniffs the air filled with coffee. G F offered to make more coffee but Ann interjected and said she will help too. Both the ladies went to the kitchen to make more coffee as we both men sit in the dining table enjoying the morning.